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It all started when I got my first paying web design client and he said,
"you'll ensure it's optimised for SEO, right?"
And I confidently replied, "Oh yeah, of course"
And then I went home and Google'd, "what is SEO?"
true story
13 years later...
I’ve watched algorithms implode, platforms rise and quietly die (remember Clubhouse 😅), and more agencies than I can count promise things they never delivered. I’m not junior at this — I’ve just been doing it long enough to stop being surprised by any of it.
And weirdly, I still love it, which, for someone equal parts data-obsessed and woo-woo, is admittedly a bit of a juxtaposition.
I’m a Virgo, which explains the detail-obsessed, borderline perfectionist streak that’s weirdly perfect for untangling a messy site structure or spotting one broken redirect nobody else noticed.
I’m also a Manifestor in Human Design — wired to start things and tell people about it, no waiting for permission. My strategy’s literally “Initiate & Inform,” and my definition is Independent, which checks out, since I run this whole business solo: no team, no sign-off chain, just me deciding something needs doing and doing it.
Make of that what you will 🫡
Terri & Dyani - Whiskk Marketing
Karlie is the creative partner of our dreams.
"Our biz is very much based on all things marketing, we shape brands and build the foundations for businesses to springboard success.
We shape strategies on the daily, and work with creative partners who specialise in photography, web design, seo etc, to help bring these visions and plans to life.
We only engage the best of the best. We've had the privilege of engaging Karlie on multiple client briefs, across various industries and she delivers every time.
Incredibly thorough and insightful. Always with stellar recommendations. Super easy to implement guidance.
Clear and concise communication.
Karlie is magic, she's also a rad human [and we love that]."
The platforms & tools I use & love
Websites
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Wix (for builds - but I can optimise any platform
Analytics
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Google Analytics and Search Console (duh)
Research & Strategy
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SE Ranking
Other handy tools I use
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AI (Claude)
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Mangools SEO tools
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Google Suite (Docs, Sheets, etc)
That's it. That's all I need.
Outside of work
When I’m not elbow-deep in someone’s keyword data, I’m at some kind of sport; I'm a big netball enthusiast, I love watching the tennis, and both my kids are deep into soccer, basketball and footy. Weekends are hectic - and I couldn't love it more.
Any chance I get, I'm at the beach. My happy place. The thing that calms my nervous system and washes away all my worries.
Things I don't subscribe to
"Rules"
LinkedIn 🥱
Trends
Doing what everyone else is doing
9-5
Working on weekends
Hustle culture
"Buy my course and hit 6 figures every month"
Putting people down to lift myself up
Fear-based marketing tactics
Pepsi
How I can help you to grow your business
Website Design
A website that sounds like you, shows up when the right people search for exactly what you do, and makes it obvious within seconds why they're in the right place. Less time explaining yourself on a call, more time getting booked.