
Your website's only job is to build trust, prove you're the answer to their problem, and make you the name everyone else in your industry gets compared to.
Every page is built to move someone from finding you to booking you — structured for search, written to convert, and designed to make the decision easy.
The result? A website that actively drives growth for your business.

A good website is a handful of things working properly at the same time...
Structure, writing, Search, and the bits that turn a visitor into a converter. Leave one out and the rest have to work twice as hard to compensate.
I've been building and optimising websites for businesses & brands for thirteen years, which means I've seen most of the ways a website can go wrong before it happens to you.
I know which shortcuts cost you leads down the track and which ones genuinely don't matter. I know what Google & AI Search actually rewards versus what's just noise.
And I know how to build something that holds up — for your customers and for search — well past launch day.
What's (usually) included in my web design packages
I say 'usually' because I don't have set packages and you may have some the following things sorted - all packages are completely personalised to you and your needs. Because there's only one YOU.
Keyword Research & Strategy
Built around the exact words your future clients are typing into Google & AI Search, to find you.
I don't do guesswork - the research is deep and considered, using a professional SEO software.
Strategic Site Structure
Every page organised around how people actually decide to book you.
Homepage, service pages, about, contact — each one doing a specific job in that decision, so someone can move from landing on your site to filling out a form without getting lost or backtracking to find what they need.
Copywriting
Written properly, then sharpened with AI tools, so it reads like you on a good day: clear about what you do, confident about your experience, and specific enough that people can picture working with you before they've even called.
Service Pages That Actually Sell
Pricing, who it's for, and why they should book, laid out clearly enough that a visitor can answer "is this for me" in the first few seconds, and "what happens if I say yes" before they've scrolled to the bottom.
Conversion-Focused Design
The small decisions that turn a browse into a booking: where the enquiry button sits, how many steps it takes to get there, what someone sees first on their phone versus their laptop, and how the whole thing feels once they're actually trying to use it.
Technical Setup Done Properly
Site speed, metadata, indexing, redirects, the unglamorous groundwork that decides whether Google can actually read and rank your site. Get this wrong and none of the other work matters, because the site never shows up to be judged on it.

Strategy & clarity
Before design begins, we get clear on what your website needs to do — not just how it should look.
Keyword research & strategy
This is the part where I meticulously research all the best keywords your website be targeting so that you appear in Search by the exact people who are looking for you.
Copywriting
Now that we know what keywords you're targeting, I create a tone of voice guide then write your website copy to match your brand values, and optimise it for SEO.
Design & Build
The real fun beings - I start to design and build your website page by page, giving you regular previews and opportunities to provide feedback, and you end up with a website you love, and works!

What can we include in your website build?
Literally everything and anything, you want. Such as:
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Blog set up
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Digital product shop
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EDM integration
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Custom links page
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Contact forms
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Booking system set up
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Social media connections
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Google tools connection
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CRM set up
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Animations
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Video integration
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Online course systems
Not every project needs all of the above — that’s why each website is scoped individually based on what will best support your business.
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Sales pages
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SEO strategy
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FAQs
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Calendar integration
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Third-party apps
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Conversion rate optimisation
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Accessibility considerations
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Policies
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AI Search optimisation
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Website training
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On-going support

Tamara Speedie
"I didn't know what I wanted my site to look like but I knew the vibe I wanted it to give off and WOW did Karlie SMASH IT!
Karlie has done an amazing job at listening to my word vomit of what I want, interpreting it and then making it better. Communication was 10/10 and I can not recommend her enough."

Dr. Karina Smith
"Karlie completely revamped my website and created such an incredible user experience for my niche audience.
The whole experience of communicating my upgrade needs was met with enthusiasm, efficiency, fantastic solutions and a wonderful collaborative spirit.
It was such a pleasure to work with Karlie and to feel safe to trust her with my online presence and brand. I could not recommend her work more highly."

Abby Rees
"Absolutely loved working with Karlie! Not only a spectacular professional with off-the-charts creative flair, but a damn great human as well!
My branding is very unique and Karlie created a digital representation which I am over-the-moon about!"
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