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SEO services for businesses & brands ready to invest in long-term growth
Good SEO isn’t one thing
It’s the keywords you’re targeting, the structure of your site, the content sitting on it, and a strategy tying all of it together over time. Get one piece right and the others still hold you back. I work across all of it, or just the piece you need most, depending on what your business actually needs.
(rather than just being another retainer invoice to be paid)
SEO has a trust problem
A lot of the scepticism is earned.
Plenty of agencies sign businesses into twelve-month contracts, charge a solid monthly fee, and deliver a generic report nobody’s bothered explaining.
Some are still running tactics that stopped working years ago — link farms, spun content — dressing up the numbers without any of it turning into real ranking or real enquiries.
And because keeping a client anxious is easier than keeping them convinced, plenty lean on vague warnings about competitors catching up or rankings collapsing the moment you leave.
Thirteen years in SEO means I’ve watched the goalposts move more than once — algorithm updates, the shift to AI search, whatever’s next — and kept clients ranking & converting through all of it.
Whatever the project, you’ll always know what’s actually changed and why it matters, explained without the jargon.
SEO services & support
Keyword Research & Strategy
The groundwork everything else sits on. I find the exact phrases your ideal clients are actually searching in Google/AI Search, get some intel into your competitors and how they're appearing in Search, then build a clear strategy around your best keywords for optimal visibility online.
Website Optimimsation
Beyond keywords: site structure, technical SEO, page speed, internal linking, and the on-page details that decide whether Google can actually read and rank what’s there. Restructuring and fine-tuning an existing site so every page is doing its job.
Local SEO Strategy
Helping you appear in Search for the locations and areas you service. Google Business Profile optimisation advice, local keyword targeting, citations and reviews, built to get you showing up in the map pack and the local results your actual customers are typing in.
Content Optimisation
Turning the content you’ve already got — blog posts, service pages, landing pages — into content that actually ranks & converts. Rewriting, restructuring, and aligning what’s on your site with what Google and AI search reward.
SEO Roadmaps
A full year of SEO mapped out — what to prioritise, when, and why — so growth doesn’t rely on guesswork or whatever’s trending this month. Quarterly milestones, clear targets, a plan you can actually follow.
SEO Advisory & Consulting
The kind of strategic SEO partner you’d otherwise need an in-house hire for — a standing monthly check-in, a senior strategist in your corner, quarterly reporting that shows exactly what’s moving.
None of these are fixed packages. I can mix and match them into a custom SEO service built around what your business actually needs — one of them, three of them, or everything on this list.
I work with businesses ready to show up in Search, earn the click, and convert it into real business.
That means strategy that gets you ranking, copy and design that get you clicked, and a website built to actually close the deal — not three different specialists quietly blaming each other when something in the middle doesn’t work.
You’re working with one expert SEO strategist, not an agency. One point of contact, the whole way through, always the person actually doing the work — no account manager in the middle, no junior cutting their teeth on your business.
And because it’s just me, my business only grows if yours does.
My clients span trades, creatives, health and wellbeing providers, marketing teams needing an extra set of hands, solo operators like celebrants and consultants, not-for-profits, and larger, established businesses running SEO at scale.
The common thread: wanting SEO handled properly, by someone who treats it as a long-term strategy.
"Since working with Karlie, I now receive enquiries from people all around Australia.
As my business has evolved, so has the need to keep my content relevant and visible, and Karlie has made that possible. She has a real talent for making the complex world of SEO, Google and AI feel understandable and manageable.
I’m not in anyway tech savvy, but Karlie always explains the why behind changes and then simplifies the how, which makes the whole process feel achievable rather than overwhelming. With technology constantly changing, it’s reassuring to have someone who stays ahead of it all and helps my business remain visible and competitive.
Since working with Karlie, I now receive enquiries from all around Australia and that simply wouldn’t have happened without her expertise."
Candice Day
"Working with Karlie was a breeze! I was overwhelmed with SEO and from first contact she made it all so easy and clear for me to understand (plus she's so professional and lovely to deal with).
I appreciate that she kept in contact with me through the process and provided me with a very thorough report on the work she was doing with my website.
I would contact Karlie in a heartbeat again for this kind of work."
Hannah Hammad
Career & Workplace Strategist
"Karlie was unbelievably helpful and responsive when it came to enhancing my website’s SEO performance.
I am already seeing increased website traffic as a result of her expertise and advice and would highly recommend her to anyone with a website that’s not delivering as well as it could.
Bonus points for the fact she is genuinely passionate about SEO and helping business owners meet their business goals through great websites that actually work well."
Karlie is brilliant! No issue was too big or small to handle and she managed my delays, pivots and possibly silly questions with ease and grace.
I’ve ended up with a fabulous website that absolutely ticks all of my boxes and is better than I could have ever hoped for.
I’d highly recommend Karlie for website design, build and SEO services!
Michelle Bowes