Web Design Brief | Karlie Plowman

First name

Last name

Email

Phone

Business Name

Website URL (if you have one)

Would you like to book a discovery call with me?

Yes please

Not at this stage

If you selected Yes to a discovery call, what's your best day/time?

How did you hear about me?

Briefly describe what you do in 1–2 sentences

If you don't yet have a website with this information, please list all the services you offer

Please list all the pages you wish to have on your website - EG Home, About, Services, FAQs, Sales Page, Podcast, Case Studies, Contact, Service pages, etc

Do you operate from a specific area/s only, or can people access your services Australia-wide? If it's specific areas, please list all areas (either by surburb, shire, or general area EG East Melbourne, North Central Victoria)

Do you have a brand kit &/or brand guidelines?

FULL BRAND KIT + GUIDELINES (incl. Logo files (PNG, SVG, vector variations), Colour codes (HEX, RGB, CMYK). Brand typography/fonts AND brand guidelines (A comprehensive document, PDF, or interactive portal that lays down the law on brand presentation)

I ONLY HAVE A LOGO

I HAVE NOTHING

Other

Who is your ideal client/website user - what are they likely coming to your website to look for, what are they problems?

Do you have website copy (words) for the entire website ready to handover?

Yes - all copy ready to go

Sort of - I have some copy that I've written myself but not for every page

I've engaged/hired a copywriter for this already

No - I'd like this included in my quote please

Other

Do you have an SEO strategy/keyword strategy completed by an SEO professional ready to hand over?

Sure do!

No - I'd like this included in my quote please

Other

Does your (new) website need a blog?

Yes

No

Other

If you selected Yes to a blog, do you have any posts/articles/content ready to handover for it?

Yes

No

Other

Anything specific you need built into your website?

Do you offer a lead magnet or free resource? EG Free downloadable, free product or gift, free online webinar or course, etc.

Do you have a website launch day in mind?

Are there any websites you love, for any reasons at all? Please list them below (add their website addresses please) and tell me what you love about each of them.

Who do you consider to be your top 2-3 competitors? Add their URL's below - this helps me with SEO research.

Have you registered your website domain/URL?

Yes

Not Yet

Other

Are you interested in pairing any other services I offer with your website quote? Tick all that you're interested in obtaining information or a quote for.

Anything you want to ask, or mention, or add? The floor is yours.

Does your website legally require any policies, such as privacy policy (required if you obtain people's information), terms and conditions, refund policy, accessibility statement, etc. Tick all that apply

Privacy policy: Required if you collect personal information (such as names, email addresses via contact forms, analytics data, or cookies) and your business is covered by the Privacy Act 1988 (or if you handle health information, trade in personal data, or meet certain turnover rules). It must explain what data you collect, why you collect it, how you store it, and how users can contact you.

Terms and conditions: Sets the rules for people using your website, limits your liability for site content, and protects your intellectual property.

Accessibility statement: a dedicated page on your website that outlines your commitment to making your digital content accessible to everyone, including people with disabilities or those using assistive technologies (like screen readers).

Refunds & Returns policy: Must comply with the Australian Consumer Law (ACL), clearly stating customer rights regarding faulty goods, change-of-mind policies, repairs, replacements, and refunds.

Website disclaimer: Clarifies that the information on your site is general and—if applicable—not formal professional, medical, financial, or legal advice.

Shipping and delivery terms: Outlines delivery timeframes, costs, and risk of loss during transit

Cookies Policy: If you use tracking cookies or analytics tools, best practice (and digital compliance standards) requires informing users and obtaining consent

Spam Act Compliance: If you run email marketing or newsletters, you must comply with the Spam Act 2003 by getting proper consent, identifying your business, and providing a functional unsubscribe link

Business Identification: Display your registered business name, Australian Business Number (ABN), and contact details clearly.

Let's build the website of your dreams