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Search has changed a lot in the past 12–18 months.
AI summaries, zero-click searches, and smarter search algorithms mean the way people find businesses online is evolving quickly.
But most SEO advice online hasn’t caught up.
In this practical workshop series, I’ll show you how search works today and guide you step-by-step through improving your own website.
No confusing SEO jargon. No overwhelming strategies.
Just clear, practical steps you can implement straight away.
Does this resonate with you?
You might find this workshop helpful if:
You have a website but it’s not bringing in many enquiries
You’ve heard SEO is important but don’t know where to start
You’ve tried following online SEO advice but found it confusing
You want to understand how search actually works now
You’d like to improve your website yourself without hiring an agency
This workshop series is designed specifically for service-based small businesses who want a clearer, simpler way to approach SEO.
What you'll learn
Across this series of live workshops, you’ll learn how to:
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Understand how Google search has changed and what matters now
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Identify the biggest SEO opportunities on your website
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Audit your own website and spot areas for improvement
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Research the keywords your ideal clients are actually searching for
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Build a simple keyword strategy for your website
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Optimise your pages so they’re clearer for both users and search engines
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Monitor your website’s search performance using simple tools
Each workshop focuses on practical learning, with time to apply what you’ve learned to your own website.
Workshop Breakdown
Workshop 1: How Search Has Changed
We’ll look at how search has evolved in the last 12–18 months and what that means for small business websites.
You’ll learn:
• How Google understands websites today
• The key elements that help websites appear in search results
• What a well-structured website looks like
You’ll also do a quick website health check to identify opportunities for improvement.
Workshop 2: DIY Website & SEO Audits
In this workshop you’ll learn how to review your own website and identify what might be holding it back.
We’ll cover:
• Website clarity and messaging
• Page structure and service pages
• Local SEO signals
• Basic technical checks
By the end of the session, you’ll have a clear list of improvements to work on.
Workshop 3: Keyword Research & SEO Strategy
One of the biggest SEO mistakes small businesses make is guessing what people search for.
In this workshop you’ll learn how to:
• Find the keywords your ideal clients are actually using
• Identify service-based and local search opportunities
• Understand what pages your website should include
• Create a simple keyword strategy
You’ll leave with a clear plan for the pages and topics your website should target.
Workshop 4: Optimising Your Website for Modern Search
This workshop focuses on improving your website pages so they’re clearer, more helpful and easier for search engines to understand.
We’ll look at:
• Writing clearer page headlines
• Improving service pages
• Internal linking
• Creating helpful supporting content
• Structuring content so search engines understand it
You’ll work on optimising one of your own pages during the session.
Workshop 5: Monitoring Your SEO Performance
Learn how to track whether your SEO improvements are working.
We’ll cover:
• Google Search Console basics
• What SEO metrics actually matter
• How to review your search performance each month
• Simple ways to track website enquiries
You’ll leave with a simple monthly SEO monitoring checklist.
Optional Bonus Workshop: Monitoring Your SEO with SE Ranking
Once you’ve improved your website, the next step is knowing whether those changes are actually working.
In this bonus workshop, I’ll show you how to use SE Ranking to monitor your search performance and track improvements over time.
You’ll learn how to:
• Track the keywords your website is ranking for
• Monitor changes in your rankings
• See which pages are getting more visibility in search
• Identify new opportunities for improvement
• Set up simple reports so you can check your SEO progress each month
By the end of the session, you’ll have a clear way to track whether your SEO work is paying off.
"With technology constantly changing, it’s reassuring to have someone who stays ahead of it all and helps my business remain visible and competitive.
Karlie has a real talent for making the complex world of SEO, Google and AI feel understandable and manageable.
I would highly recommend working with Karlie if you want someone who is knowledgeable, supportive and genuinely invested in helping your website and business grow and be seen."
- Gia Stewart Dietitian, 2026
How the workshops are structured
Each workshop includes both learning and implementation.
Workshop format
• 90 minutes of teaching and demonstrations
• 60 minutes of optional co-working time
• Opportunity to ask questions and get feedback
This means you won’t just learn the concepts — you’ll start improving your website during the workshops.
What you’ll leave with
By the end of the series you’ll have:
• A completed website SEO audit
• A keyword strategy for your website
• A list of clear improvements to implement
• Better understanding of how search works today
• A simple system for monitoring SEO performance
Who this is for
This workshop series is best suited for:
• Service-based business owners
• Small business owners who manage their own website
• Businesses that already have a website but want to improve it
• People who want to better understand their SEO before hiring an expert
Investment into your business visibility and growth
Workshop Series Investment: $497
Includes:
• 5 live workshops (1 per week over 5 weeks)
• Practical worksheets and templates
• Implementation time after each session
• Access to workshop recordings (limited time)
• Optional 1:1 mentoring sessions (extra fee applies)
Limited spots available to keep the sessions interactive.
Start Date: Wednesday April 8th, 2026
Start Time 10am - 11:30am