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Make Your Website Work in Modern Search

A practical workshop series for small business owners who want to understand how search has changed — and how to optimise their website so the right people actually find them.

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Search has changed a lot in the past 12–18 months.

AI summaries, zero-click searches, and smarter search algorithms mean the way people find businesses online is evolving quickly.

But most SEO advice online hasn’t caught up.

In this practical workshop series, I’ll show you how search works today and guide you step-by-step through improving your own website.

No confusing SEO jargon. No overwhelming strategies.

Just clear, practical steps you can implement straight away.

Does this resonate with you?
You might find this workshop helpful if:

This workshop series is designed specifically for service-based small businesses who want a clearer, simpler way to approach SEO.

What you'll learn

Across this series of live workshops, you’ll learn how to:

  • Understand how Google search has changed and what matters now

  • Identify the biggest SEO opportunities on your website

  • Audit your own website and spot areas for improvement

  • Research the keywords your ideal clients are actually searching for

  • Build a simple keyword strategy for your website

  • Optimise your pages so they’re clearer for both users and search engines

  • Monitor your website’s search performance using simple tools

Each workshop focuses on practical learning, with time to apply what you’ve learned to your own website.

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Workshop Breakdown

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"With technology constantly changing, it’s reassuring to have someone who stays ahead of it all and helps my business remain visible and competitive.

Karlie has a real talent for making the complex world of SEO, Google and AI feel understandable and manageable.

I would highly recommend working with Karlie if you want someone who is knowledgeable, supportive and genuinely invested in helping your website and business grow and be seen."


- Gia Stewart Dietitian, 2026

How the workshops are structured

Each workshop includes both learning and implementation.

Workshop format​

• 90 minutes of teaching and demonstrations
• 60 minutes of optional co-working time
• Opportunity to ask questions and get feedback

This means you won’t just learn the concepts — you’ll start improving your website during the workshops.

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What you’ll leave with

By the end of the series you’ll have:

• A completed website SEO audit
• A keyword strategy for your website
• A list of clear improvements to implement
• Better understanding of how search works today
• A simple system for monitoring SEO performance

Who this is for

This workshop series is best suited for:

• Service-based business owners
• Small business owners who manage their own website
• Businesses that already have a website but want to improve it
• People who want to better understand their SEO before hiring an expert

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Investment into your business visibility and growth

Workshop Series Investment: $497

Includes:

• 5 live workshops (1 per week over 5 weeks)
• Practical worksheets and templates
• Implementation time after each session
• Access to workshop recordings (limited time)

• Optional 1:1 mentoring sessions (extra fee applies)

Limited spots available to keep the sessions interactive.

Start Date: Wednesday April 8th, 2026

Start Time 10am - 11:30am

Frequently asked questions

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Contact

Kyneton, Victoria

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Acknowledgement

Based in Kyneton Victoria, I am grateful to live and play on the traditional lands of the Taungurung and Dja Dja Wurrung peoples and pay my respects to their Elders, past and present. This land always was, and always will be Aboriginal land.

© Karlie Plowman 2026

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