Can I implement the recommendations myself?

In many cases, yes. The audit includes practical, step-by-step guidance so you can: • Action improvements in-house • Brief a developer or VA • Or hand it over to another provider if you choose If certain fixes are more technical, they’ll be clearly flagged so you know where specialist help may be required.

When will I see results from the changes?

SEO isn’t instant, but it is compounding. Most businesses start to see early improvements within 30–60 days, with stronger, more noticeable gains over 90–120 days, depending on what’s implemented and your competition. The audit helps you focus on the changes most likely to create impact first — instead of guessing.

Is this audit a sales pitch for ongoing SEO?

No. The audit stands on its own and is valuable whether you continue working with me or not. Many clients do choose to move into keyword strategy, optimisation, or ongoing SEO afterwards — but there’s no obligation. My goal is to give you clarity and confidence, not pressure you into a long-term commitment.

Will I understand the audit if I’m not technical?

Yes — absolutely. The audit is written in plain English, with clear explanations of what’s working, what’s not, and why it matters for your business. You’ll receive an executive-style summary plus prioritised action items, so you’re never left wondering what to do next.

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SEO & AI-Search Audit for service-based small businesses

If your website isn’t performing the way it should - but you’re not sure why - an SEO audit gives you answers.

This service is designed for service-based businesses who want clarity on what’s holding their website back, where the opportunities sit, and what to prioritise next.

No vague advice. No generic reports. Just a detailed breakdown of what’s working, what’s not, and what to fix.

What is an SEO Audit?

An SEO audit is a comprehensive review of your website’s performance across key ranking and visibility factors.

It examines:

Technical SEO health
On-page optimisation
Site structure and internal linking
Keyword alignment
Content gaps
User experience signals
Competitor positioning

Think of it as a diagnostic review — identifying weaknesses, missed opportunities, and quick wins.

What impact does it have?

An SEO audit doesn’t just tell you what’s wrong.

It gives you direction.

Here’s the impact:

✔ You uncover hidden technical issues affecting visibility
✔ You understand why pages aren’t ranking
✔ You identify missed keyword and content opportunities
✔ You gain clarity on what to prioritise (instead of trying everything)
✔ You avoid wasting time and budget on the wrong fixes
✔ You build confidence in your next SEO move

Instead of guessing, you move forward with informed decisions.

The result? A website that’s structurally sound, strategically aligned, and positioned for growth.

If you want shortcuts, guarantees, or generic recommendations, this won’t be the right fit. This is for businesses ready to make informed decisions and invest where it counts.

What is an SEO Audit?

Each SEO Audit includes:

Technical SEO health check
On-page SEO assessment
Keyword alignment analysis
Site structure evaluation
Competitor visibility snapshot
AI-Search readiness (how your site appears in AI Search)
Local SEO and Google Business Profile review (if relevant)
A prioritised action plan and recommendations

Delivered in a structured, easy-to-follow spreadsheet — not a confusing report full of numbers and data, leaving you to figure it out.

Who is an SEO audit suited to?

This service is ideal for:

Service-based businesses with an existing website
Businesses that have “done some SEO” but aren’t seeing results
Founders unsure what to prioritise next
Businesses experiencing a drop in traffic
Brands preparing to invest in ongoing SEO
Businesses keen to understand how they appear in AI Search and how they get more visiblity

If your website should be generating enquiries — but isn’t performing as expected — this is your starting point.

How this service works

You book in and complete a questionnaire

+ provide me with access to your Google Analytics & Google Search Console so I can look under the hood of your website

Your custom audit prepared

& delivered to you

You implement internally or continue with ongoing SEO support

Your strategy is delivered in a structured, easy‑to‑use format, with supporting explanation so you understand why each recommendation exists — not just what to do.

Ready to understand what’s holding your website back?

Before investing more into SEO, make sure your foundations are solid.

Start with clarity. Optimise with intention. Grow sustainably.

SEO Audits are scoped based on:

Website size and complexity
Number of pages

Investment starts from $600

Final pricing is confirmed after a brief review of your website to ensure the scope reflects the depth of analysis required.

What happens next?

After you receive your audit, you can choose to:

Implement the recommendations yourself

Move into a keyword strategy and optimisation

(discount applies)

Build a longer-term SEO growth plan (discount applies)

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"Karlie completed an SEO audit for my website, and her expertise truly shines! It's clear that Karlie is passionate about what she does, and her enthusiasm and genuine desire to help go far beyond just doing a job.

Not only did she provide a thorough audit, but she also went above and beyond by offering coaching in other areas."

- Kylie, Sunny Bliss (now closed, very sadly!)

SEO/AI-SEARCH AUDIT FAQ'S