Keyword Research, Strategy + Website Optimisation

No ethical SEO provider can guarantee rankings. What this does guarantee is clarity, alignment with search intent, and a strategic roadmap based on real data — which significantly increases your ability to rank over time. SEO is a long-term investment, and this ensures you’re building on solid foundations.

Not necessarily. Some businesses see meaningful improvements from this work alone. Others choose to continue with ongoing optimisation to build momentum. Interested in working with me in an on-going capacity for SEO management? Click here for more info or get in touch.

A keyword strategy is platform-independent — it focuses on what your audience is searching for and how your site should be structured to capture that demand. Whether your website is built on Squarespace, Wix, WordPress, Showit, or another platform, the strategic direction remains the same. That said, some platforms offer more flexibility for technical SEO and advanced optimisation. If your current setup may limit performance, this will be highlighted within your strategy so you can make informed decisions moving forward.

Short answer: SEO results build gradually — and that’s a good thing. When we talk about “results”, we’re not just talking about jumping straight to page one overnight. With keyword strategy and optimisation, results usually show up in stages. Here’s what that typically looks like: Weeks 2–4 After changes are implemented, search engines begin re‑crawling and re‑indexing your pages. You may start to see: • Improved indexing and coverage in Google Search Console • Early movement in keyword positions (small upward shifts) • Better clarity in analytics data as pages align more closely with search intent 30–60 days This is when early momentum often appears: • Keywords begin to climb gradually (position changes rather than big leaps) • Increased impressions in search results • More relevant traffic landing on optimised pages 60–120 days This is where results become more meaningful: • Continued keyword improvements • Growth in organic traffic from the right searches • Higher click‑through rates as page titles and descriptions improve • Early increases in enquiries or conversions, depending on your business cycle What “results” actually mean Rather than focusing only on rankings, results usually show up as: • Better visibility for relevant search terms • Steady positional improvements over time • More qualified visitors to your website • Improved engagement (time on site, pages viewed) • More enquiries, leads, or conversions • SEO is a long‑term growth channel. This service sets the foundation so your website can continue to build visibility over time — instead of relying on short‑term tactics that disappear once the work stops.

Yes. This service works well for new or recently rebuilt websites that want strong SEO foundations from the start.