.png)
Website Design for Service-Based Businesses
A strategic website designed to actually do its job:
attract the right people, get found in search (SEO + AI), and turn visitors into enquiries.
Your website shouldn’t just exist online — it should be doing work for your business.
Not just complimented.
​
This is for business owners who are past the DIY phase and ready for a website that clearly communicates what they do, who it’s for, and why they’re the right choice.
​
I design and build strategic websites exclusively for service-based businesses (including those with digital products) who want to be found, understood, and contacted.
A Website That’s Built to Be Found — and to Convert
A good-looking website is easy to come by. A website that attracts the right people and turns them into enquiries is not.
Every website I build starts with strategy.
​
This is for business owners who are past the DIY phase and ready for a website that clearly communicates what they do, who it’s for, and why they’re the right choice.
​
I design and build strategic websites exclusively for service-based businesses (including those with digital products) who want to be found, understood, and contacted.
SEO isn’t something added at the end — it’s built into the structure from the beginning.
The same goes for AI search.
​
Your content is organised and written in a way that makes sense not only to humans, but also to search engines and AI tools that are increasingly shaping how people discover businesses online.
​
The result is a website that works now and is set up properly for what’s next.
Every website I build starts with strategy.
Before anything is designed, I look at how your ideal clients search, how they make decisions, and what your website actually needs to do to support your business goals.
The same goes for AI search. Your content is organised and written in a way that makes sense not only to humans, but also to search engines and AI tools that are increasingly shaping how people discover businesses online.
What a Website Project Typically Looks Like
1. Strategy & Clarity
​
We start with positioning, services, goals, and user journey.
Before design begins, we get clear on what your website needs to do — not just how it should look.
2. Structure & SEO
​
Your site is mapped intentionally, with clear page hierarchy, strategic service breakdown, SEO considered from the start.
Because rebuilding later is expensive.
3. Content & Design
​
Once the direction is set, your messaging and design come together to create a website that feels aligned, professional, and conversion-focused.
4. Refine, Launch, Handover
​
After structured revisions and final refinements, your site goes live with clarity around what to focus on next.
​
Training is provided to help you manage and edit your website so you're in full control.
The Result?
A website that reflects your brand, communicates your value clearly, and supports long-term business growth. Not just something that looks good — something that works.
Pricing & Investment Info + Inclusions
Because every service-based business is different, I don’t offer fixed website packages.
Instead, projects are scoped based on your specific needs, goals, and the complexity of your website. This allows for flexibility while still providing clarity around investment.
​
Website projects can start from $3,000 but can range up to $6,500+ with final pricing confirmed after a review of your requirements.​
Wondering what could be included in your website?
-
Custom design
-
Blog set up
-
Digital product shop
-
EDM integration
-
Custom links page
-
Contact forms
-
Booking system set up
-
Social media connections
-
Google tools connection
-
CRM set up
-
Animations
-
Video integration
-
Online course systems
-
Sales page creation
-
SEO strategy
-
FAQs
-
Calendar integration
-
Third-party apps
-
Conversion rate optimisation
-
Accessibility considerations
-
Policies
-
AI Search optimisation
-
Website training
-
On-going support
Not every project needs all of the above — that’s why each website is scoped individually based on what will best support your business.