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You didn't start your business to become a marketer
You're good at what you do. But somewhere between running the business and being the business, you also became a web designer, a copywriter and an SEO strategist — usually at 9pm, in your pyjamas, googling
"why isn't my website showing up on Google?"
That’s where I come in — so you can get back to just running the business (or taking a damn day off, for once)
Get found. Get understood. Get booked.
I don't hand you a generic package and hope it fits.
Every project starts with understanding your business first — who you actually serve, what's working, what isn't, and where the real gaps are. Your business is uniquely you, and your website should reflect that.
That's why I completely tailor all my services to meet your needs - and this is what will make you stand out online amongst a sea of same-ness.
Website Design
A website that sounds like you, shows up when the right people search for exactly what you do, and makes it obvious within seconds why they're in the right place. Less time explaining yourself on a call, more time getting booked.
SEO Services
Whether you need to show up in more locations, rank higher on Google, get your content SEO- and AI-search-ready, or want a full 12-month roadmap that spells out exactly what to do (and how) across every SEO area — this is what I do.
Advisory & Consulting
The kind of senior SEO strategy you'd normally need an $80K-a-year in-house hire for. A roadmap your team can actually follow, a standing monthly check-in so priorities don't quietly slip, and quarterly reports that show exactly what's moving the needle.
who is this for?
Service-based businesses that already have the expertise — health practitioners, community organisations, trades, creatives — running on word of mouth or a website that's stopped reflecting how good your business (and you) actually is. Here's an idea of some of the businesses I've worked with over my 13 years of digital marketing services:
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Hey! I'm Karlie
A website designer who doesn't follow trends, SEO strategist who doesn't subscribe to fear-based tactics to keep you paying my invoices, and someone who is equal parts data nerd and woo woo girl with thirteen years in the industry, based in the Macedon Ranges.
I build the website and the strategy that gets it found — ranked, clicked, and actually converting. It’s just me doing it start to finish: no account managers, no handoffs, and a genuinely unreasonable love for a good spreadsheet.
Laura Duncan
- The Design Room
Karlie is 'the' GOAT in the SEO world.
She's knowledgeable, up to date with a forever evolving space, and is an all round great human.
on't think twice about getting a solid SEO plan for your website and ongoing content. SEO isn't scary when you have Karlie in your corner.
Verified Google Review
Gia Stewart
- Qualified Dietitian
I’ve worked with Karlie over the past three years, and she has been instrumental in helping me shape and refine my website so it truly speaks to the audience I serve.
She has a real talent for making the complex world of SEO, Google and AI feel understandable and manageable.
Verified Google Review
Dr Karina Smith
- Chinese Medicine
Karlie completely revamped my website and created such an incredible user experience for my niche audience.
The whole experience of communicating my upgrade needs was met with enthusiasm, efficiency, fantastic solutions and a wonderful collaborative spirit.
Verified Google Review
Emily McIntosh
- PM TreeWorkx
Karlie is the queen of website building and so much more. Karlie has recently built us a new fancy website, which we couldn’t be more happier with. Her expertise, knowledge and professionalism is outstanding!
Karlie is also working on our SEO in the background which will help us to build up credibility between us and our valuable customers.
Verified Google Review
